I built the brand voice and messaging strategy that helped Better.com change the way people think about homeownership. Buying a home is intimidating, filled with jargon and hidden hurdles—I developed a voice that made it feel clear, modern, and within reach. As Creative Director, I shaped the messaging that positioned Better as more than just a lender—it was a challenger brand giving homebuyers more power. The result? A campaign that didn’t just drive awareness—it redefined what homeownership sounds like in one of the most competitive real estate markets in the country.

Better Cash Offer

Context: The feeling of losing out on your dream home is incredibly emotional, but even more so today's hot housing market where cash is king. The Better Cash Offer program levels the playing field, making the American Dream of homeownership more accessible for everyone.

Insight: In today’s hot housing market, the best offer isn’t the highest offer, it’s a cash offer.

Idea: Buy your dream home with our $$.

Better Real Estate

Context: Texas is home to three of the hottest housing markets in the country, where homes sell in fewer than 30 days. Home sellers in Texas, and in markets across the country, will pay over $100 billion in real estate commissions in 2021 alone. The traditional brokerage commission model suppresses U.S. homeownership rates and reduces overall household wealth.

If you’re a home seller, a 6% commission on a $300,000 house will cost you $18,000. To put that into perspective, that 6% commission is equivalent to a year of tuition at a public university in Texas, a home renovation, a new car or a gym membership for 40 years.

Using a Better Real Estate Agent saves home sellers as much as 6% on their sale when we match them with any of the thousands of pre-approved buyers on Better’s platform.

Insight: Commissions are stifling the American dream of homeownership.

Idea: Absolutely zero commissions. Our salaried agents will buy or sell your home — for free. And 2.5x faster than the competition.

Strategy: Take over Dallas Morning News, Facebook, and OOH placements with audacious, but straight messaging that tells customers there’s another way to buy a home. That’s Better.