Celia Canez

Brand voice isn’t just words—it’s how a company takes up space in the world. It’s the difference between a brand that exists and a brand that’s felt. I build voices that don’t just speak—they make brands impossible to ignore.

As a Creative Director, Brand Voice Architect, and Narrative Strategist, I shape how brands sound, scale, and show up in culture. From positioning AI at Google Cloud to redefining sport with Nike to shifting the conversation around success with Levi’s, my work is about pushing brands—and the people behind them—into the uncomfortable. Make them sit with it. Stay with it. Because if it doesn’t make you pause, rethink, or feel something, what’s the point?

Whether it’s launching a product, shifting perception, or building a campaign with staying power, I create work that doesn’t just move markets, but people.