As Associate Creative Director and Lead Writer, I developed the voice and scripting for Google Assistant’s launch campaign featuring Chrissy Teigen—introducing John Legend as the latest voice of the Google Assistant. Tasked with blending product messaging and cultural relevance, I crafted scripts that made the technology feel effortless, funny, and unmistakably Chrissy. I worked closely with production teams to ensure that every moment felt organic, balancing brand storytelling with her signature wit. The result? A campaign that turned a product update into an entertainment moment—driving engagement, press coverage, and the kind of playful brand affinity Google does best.