Blending product utility with cultural personality

When Google introduced John Legend as the newest voice of Google Assistant, the launch needed more than a demo—it needed a moment. As ACD and Lead Writer, I was tasked with crafting the voice, tone, and scripting for the launch campaign, starring Chrissy Teigen as our unexpected guide to the Assistant's newest feature.

The creative challenge: make the tech feel effortless and emotionally intelligent, while letting Chrissy’s signature wit shine through. I wrote the scripts, partnered closely with production teams, and helped shape the narrative in post to ensure that every beat felt organic, sharp, and on-brand.

The result? A product update that played like a piece of entertainment—generating press, engagement, and the kind of playful cultural affinity that defines the best of Google brand storytelling.

Role
Associate Creative Director · Scriptwriting · Talent Voice Direction · Production Partnership · Campaign Narrative Development