As ACD and Lead Copywriter, I developed the brand voice, messaging, and creative strategy for Google Store’s Father’s Day campaign—ensuring that tech gifting didn’t feel transactional, but thoughtful and personal. While Google Store is a retail hub, I saw an opportunity to shift the narrative: Father’s Day isn’t about the latest gadget—it’s about giving him something that fits into his life.

I led the creative approach, shaping messaging that positioned Google’s devices as more than just products—they were tools to connect, capture, and make everyday moments easier. Whether it was a quick check-in with Nest, a shared playlist on a Nest Audio, or a Pixel camera capturing memories that matter, Google’s ecosystem wasn’t just helpful—it helped bring families closer.

The result? A campaign that turned Google Store’s Father’s Day offering into something more than a sale—it became about helping people find the right gift for the dad they know best.