As Creative Lead, I built and executed the brand voice, messaging, and interactive experience that transformed Google Cloud’s McLaren Racing partnership into more than just sponsorship—it became a real-time competitive advantage. AI and cloud computing had to feel as fast, high-stakes, and precise as Formula 1 itself, so I designed the narrative and led the execution of an interactive game experience that let fans engage with Google Cloud’s technology firsthand. Working alongside my AD partner, I ensured that the digital storytelling, brand voice, and game mechanics felt dynamic, immersive, and undeniably McLaren. The result? A campaign that didn’t just talk about Google Cloud’s role in F1—it let people experience the speed and precision of AI-powered decision-making themselves.