Turning a sponsorship into a real-time competitive story

As Creative Lead, I transformed Google Cloud’s partnership with McLaren Racing into more than a sponsorship—it became a narrative of speed, precision, and competitive advantage.

I built the messaging, voice, and experience strategy from the ground up, leading the development of an interactive video game that gave fans a visceral understanding of how Google Cloud’s AI powers real-time decision-making on the track. From headline to gameplay mechanics, the experience had to feel like Formula 1: fast, high-stakes, and engineered for performance.

Working closely with my AD partner, I ensured the storytelling, voice, and creative execution were not only dynamic and immersive—but unmistakably McLaren. This wasn’t just content. It was a fan-centered brand moment that let people experience Google Cloud’s value through play.

Role
Creative Lead · Narrative & Messaging Strategy · Interactive Experience Concepting · Voice Direction · Campaign Execution