As ACD and Lead Copywriter, I shaped the brand voice for Google Pixel 3a and led a team of five writers to scale it across digital, retail, and social. This campaign wasn’t just about launching a budget phone—it was about shifting the perception of what affordable smartphones could be. I built a messaging framework that positioned Pixel 3a’s AI-powered camera as a high-end feature at an accessible price point, ensuring that every touchpoint reinforced Google’s leadership in computational photography. The result? A campaign that expanded Pixel’s audience and proved that affordability doesn’t have to mean compromise.