Establishing the brand’s voice for the AI era

I led the creation of AI Today, the campaign that defined how Google Cloud talks about artificial intelligence—crafting the story, messaging framework, and brand tone that positioned us as the clear voice in enterprise AI.

From inception to final cut, I saw the work through: developing the core narrative, aligning stakeholders across marketing, product, and executive leadership, and directing the campaign through scripting, VO casting, and production. This wasn’t just a film. It was a foundational brand act—one that made AI feel clear, human, and inevitable.

“AI Today” didn’t simply introduce a new platform. It shaped how Google Cloud communicates AI moving forward—across campaigns, keynotes, and product storytelling.

Role
Narrative Strategy · Campaign Development · Messaging Framework · Cross-Functional Alignment · Voice & Script Direction · Production Leadership