As Brand Voice Lead and Narrative Strategist, I had to establish a unifying brand narrative that seamlessly connected our AI platform story to our premier event experience—translating Make it happen with Google AI into a messaging system that inspires builders, business leaders, and partners.

Narrative Strategy – Overall Event Next 25 wasn’t just a conference—it was a full-sensory brand expression. I led the end-to-end voice and messaging strategy across the event ecosystem, helping translate a complex product landscape into a cohesive emotional arc. This year, our story shifted from showcasing technology to sparking ambition. Make it happen became more than a tagline—it was a narrative bridge between platform positioning and lived experience.

Creative Approach – Keynote Film I led the creative approach and narrative strategy for the keynote film, evolving the brand voice from last year’s product-forward tone to a story rooted in emotional clarity and builder ambition. This wasn’t just an evolution in what we say about AI—it was a shift in how we say it.

We’ve always been told what’s possible—and what’s not. The diseases that couldn’t be cured. The disasters that couldn’t be predicted. The challenges that were simply too big, too complex, too much. But the world doesn’t move forward by accepting limits. It moves forward by questioning them, challenging them, defying them.

The film opened with this tension and then reframed it through the creative lens of Make it happen with Google AI. This wasn’t just a line—it was our voice mechanic, signaling a deeper truth: Google AI isn’t conceptual, it’s operational. We don’t just promise ambition—we enable it.

I shaped the narrative to move from what if? to why not?, centering builders and real breakthroughs rather than abstract capability. The tone was bold but human, confident but invitational. This was brand voice doing more than telling a story—it was redefining the posture of our platform in the AI era.

Key Contributions Led the development of foundational value propositions across core audiences—developers, business leaders, startups, and partners—aligning cross-functional stakeholders around a unified strategic narrative.

Directed the voice and messaging journey across all event touchpoints, from keynote to hallway banners to wild postings, ensuring narrative cohesion and emotional resonance at every layer.

Positioned Make it happen as a system, not a slogan—anchoring it in tone, structure, and messaging mechanics to shape how we speak about our AI platform across marketing, product, and brand.

Crafted and championed the event manifesto as the emotional spine of the experience, driving clarity and consistency across creative and experiential workstreams.

Results

32K+ attendees, making 25 the most successful Next ever

3K+ assets reviewed and produced

80% of attendees perceived Google Cloud as the leader in helping organizations benefit from AI

A +43 percentage point lift over OpenAI, Microsoft Azure, and AWS