Transforming our flagship event into a full-sensory narrative system

As Narrative Lead for Google Cloud Next ’25, I was tasked with crafting a unifying story that could bridge platform, product, and event experience—translating “Make it happen with Google AI” into a living, breathing narrative across every layer of our premier brand moment.

This wasn’t just a conference. It was a strategic brand expression—designed to inspire builders, business leaders, and partners alike. I led the end-to-end messaging arc, helping shift our narrative from showcasing tech to igniting ambition. “Make it happen” became more than a line—it became a connective tissue between our AI positioning and the people we serve.

What I Led

Developed foundational value propositions across core audiences (developers, enterprise leaders, partners, startups) to anchor the event in clarity and purpose

Directed messaging and voice across all brand touchpoints—from keynote moments to hallway banners to wild postings—ensuring emotional consistency throughout the experience

Evolved “Make it happen” into a narrative system, embedding it across brand, product, and marketing to serve as a replicable structure, not just a theme

Impact

32,000+ attendees, making it the most successful Google Cloud Next ever

3,000+ assets produced and reviewed across teams

80% of attendees identified Google Cloud as the AI leader

+43 point lift in perception over OpenAI, Microsoft Azure, and AWS

Role
Narrative Strategy · Messaging Architecture · Cross-Functional Creative Leadership · Voice Direction Across Full Event Ecosystem