A brand flex in the heart of our competitor’s biggest moment

I was the narrative voice behind one of Google Cloud’s boldest creative plays to date: owning the Las Vegas Sphere during a major competitor’s flagship event. More than a media buy, this was a calculated disruption—crafted to shift perception and claim the spotlight.

From the core messaging to the campaign case study, I shaped the story from the inside out—building a confident, unmistakable tone that made Google Cloud feel not just present, but dominant.

Outcome
A Bronze Cannes Lion. 50,000 square feet of narrative impact. And a signal to the industry that Google Cloud doesn’t follow—it reframes.