I led the brand voice strategy for Google Cloud’s boldest brand move to date—owning the Las Vegas Sphere during a major competitor’s premier event. This wasn’t just a media buy; it was a calculated disruption, crafted to dominate the conversation. I developed the messaging that made Google Cloud feel sharp, confident, and impossible to ignore, ensuring that our presence wasn’t just seen but felt. The result? A Bronze Cannes Lion and a cultural flex that proved Google Cloud plays on its own terms.